A quickly growing FinTech segment, point-of-sale (POS) financing — including Buy Now, Pay Later, repeatable single transactions and large purchase financing — has become increasingly popular, but lenders are still learning how to identify and target their POS audiences.
A just-released TransUnion study analyzes the characteristics, preferences and borrowing behavior of more than 6 million consumers who applied for a POS loan, revealing key insights that could help lenders refine their acquisition strategies.
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